Although the way the industry is changing is very much behind Ford's latest big announcement, it's not harmful emissions that have led to the decision to stop selling Ford branded saloon cars in North America. In fact, it's being driven by a cost-cutting agenda and the fact that sales of saloon cars are nosediving, as crossovers, pickups and SUVs continue to dominate the auto landscape. In its latest quarterly financial report published yesterday, Ford confirmed what many have suspected for a while now -- that it will not be investing in a next generation of saloon cars for its North American market.
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